Füd Bars 2018
Integrated Marketing COmmunications PRoject
[Western Washington University]
Logo Design: Alex Balansay
'Füd Bars' is a group project completed for my Integrated Marketing Communications class in Fall 2017 that details the first-year business and marketing plan of a startup meal-replacement-bar company.
The project entailed extensive background research into potential target markets, as well as a comprehensive study of promotional vehicles in order to put together an integrated media strategy and schedule.
I played a major role in this project, conducting the majority of target market, industry, and media research, as well as producing the advertising and promotional content which can be viewed below.
The complete project can be found here.
Advertisements
The following advertisements were designed in Photoshop, combining the 'Füd' logo with stock photos sourced from Unsplash.com. The campaign theme 'Fueled by Füd' is reflected in the alliterative slogans that describe the various flavors in each ad.
Mockups
The following mockups demonstrate what these ads would look like in real-world settings. Our media campaign utilized print ads in Outside Magazine and Sunset Magazine, as well as outdoor billboard ads in the Seattle and Denver Metropolitan areas.
ViDEO Advertisement
The 30-second commercial
'What Fuels You?' demonstrates the adventures that our product can help make available to consumers and is aimed toward our target market of young, active millennials.
Stock footage was sourced from Pexels.com and was assembled in Adobe Premiere Pro. The commercial features the song 'Aftergold' by Big Wild.